22nd Jun 2017

Outbrain Verses Facebook Promoted Content – Which is more effective for brands?

National Positions has been providing access to Outbrain for brands in South Africa (and across Africa) for the past few years and this question of effectiveness of the Outbrain platform verses other native content platforms […]
22nd Jun 2017

Latest Google Stats and What We Think They Mean

Google released a very vague and a slightly less vague statistic recently. The search engine giant confessed to premier online magazine, Search Engine Land, that it ‘handles trillions of searches per year worldwide’. That, as […]
22nd Jun 2017

Stop Selling Content Marketing and Start Selling Ideas

The aim of content marketing is to build a qualified digital audience for a brand or company. The philosophy behind it is simple: give people the content with which they want to engage for free […]