WELCOME TO CONTENT CENTRAL
WHY CONTENT MARKETING
- Content marketing leaders experience 7.8 times more site traffic than non-leaders
- Content produces brand recall, which increases engagement
- The median time people spend on articles is 37 seconds–so quality is king
- While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads
- The majority (88%) of B2B marketers use content marketing in their marketing strategies
- Content marketing drives higher conversion rates
- Email marketing is one of the most effective forms of content marketing
- 73% of major organizations hire someone to manage their content marketing strategy
TRADITIONAL MARKETING
- Only holds attention for a short period of time
- Interrupts instead of offering something valuable
- Tends to be expensive if all of the campaigns are not successful
CONTENT MARKETING
- Provide value to the client which creates loyalty to the brand
- Blogs and videos educate the clients so that they can buy in the future
- Create reciprocity amongst clients who may buy out of gratitude/loyalty.
- Attract clients just by writing a blog
- Create viral content linking back to your site
- Through multimedia formats, different parts of the public are attracted
WHAT WE DO
Experience the thrill of knowing that you are getting the latest ideas, trends, and strategies in content, delivered to a qualified audience.
IDEATION
At planned ideation sessions we harvest ideas that differentiate brands, interest customers and lead to often-shared and viral content.
CONTENT STRATEGY
We develop the roadmap for your brand’s content to make sure we make impact and deliver on your objectives.
CREATIVE CONCEPT
Brands need concept around which they can structure their communications in a considered, strategically aligned manner.
CONTENT DEVELOPMENT
We have a crack team of in-house and partner creative that will make your content come to life – we do videos, formal and informal writing, design and audio.
COLLABORATION
We work with other agencies to pull together many disciplines to ensure that your expert partners all link-up to create the best possible 360-degree outcomes.
SOFTWARE AS A SERVICE
Another way io improve the management of your content marketing. We offer a variety of on-demand software solutions, including collaboration software as content marketing management systems.
AMPLIFICATION
Content doesn’t matter – if you don’t have the right eyeballs or ears to experience your message. We amplify our content to make sure it reaches the right person at the right time.
MEASURING AND REPORTING
– We give you real-time, up-to-date, user-friendly reports to track and measure our content’s progress.
SEARCH
Being found at the moment of truth is essential. Our full-service SEO offering includes Strategy, Audits, Technical SEO, Link Building, Content Development, Analysis and Reporting.
SOCIAL
Get your content in front of the eyes of millions of interested consumers online. We offer content, community development and management as well as campaign implementation on all popular social networks.
PERFORMANCE MARKETING
We offer a range of performance media services to SA’s best-loved brands with the aim to maximise audience engagement and drive real conversions.
DATA & ANALYTICS
We use data and sharp analytics to give you the full picture to help drive your business strategy. Know where, how and when your fans are engaging to give you the edge.
SHOW THE WORLD
Catch more of our thoughts on content marketing here
CHAT WITH US
- 87 Central Street
Houghton
Johannesburg 2198
South Africa
We are a Google Premier Partner
For COVID-19 Updates visit the official website
